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About Tag Heuer Watches

Tag Heuer is a long-running brand with a reputation for durability and unique style in the luxury watch market. Watches made by Tag Heuer have long been a staple in the collections of those who love luxury watches, and a quick glance across their offerings reveals why this is the case. Since 1860, and through a variety of management changes, Tag Heuer has held its position as a major competitor in the luxury watch market. With a long history of innovation and quality, Tag Heuer has stood the test of time, consistently producing much-loved watches for men and women. Tag Heuer offers watches at a variety of price points, meaning that anyone can get their hands on a Tag Heuer watch, keeping a sophisticated style under any circumstances.

Differentiation

Tag Heuer is known for their racing watches, with a sleek style that’s immediately recognizable to those in the know. Tag Heuer watches are instantly recognizable, with the need for speed evident in each of the watches they produce. In addition, Tag Heuer is known for continuous innovation in watchmaking, known for advanced precision in chronograph technology, both mechanical and digital. Due to both their ruggedness and advanced precision in timekeeping, Tag Heuer has a long-running partnership with Formula 1, among other racing properties. Tag Heuer watches are known for being avant-garde, offering unique styles that other watchmakers simply don’t. The selection they offer is hard to beat, even by other luxury watch manufacturers. By casting a wide net for the potential applications of their watches, Tag Heuer has found an industry position where they have something to offer everyone. For all price points and all applications, there’s a Tag Heuer watch that would be perfect for it.

Applications

With the aforementioned tie to racing and racing culture, it’s no surprise that Tag Heuer watches are tough. Tag Heuer maintains relationships with professional bodies in motorsports, tennis, These are watches that are meant to be run through the wringer, whether you’re racing, diving, or even going to space! John Glenn, former astronaut and US Senator, wore a Tag Heuer stopwatch into space, giving the Swiss watchmaker the distinction of being the first watch manufacturer with one of their products in space. Tag Heuer’s tagline, “Don’t Crack Under Pressure,” says it all. These watches are made to stand the test of time, as well as the trials and tribulations of an active lifestyle. If you’re someone that destroys most of the watches you’ve worn, Tag Heuer can provide a watch that you won’t have to replace.

Product Selection

While other materials are offered, stainless steel tends to be one of Tag Heuer’s favorite materials for the watch’s band, with other options being leather or rubber. Most of Tag Heuer’s watches are either mostly silver or have strong silver accents, with colored dials to contrast against the striking glint of silver and stainless steel. Most Tag Heuer watches come with upscale features like chronographs, data functions, screw-down crowns, and water resistance, the last one being particularly prevalent in Tag Heuer’s Aquaracer collection. Even in the water, Tag Heuer watches are built for speed! With both round and square faces available across their many different luxury watch lines, Tag Heuer is an unmistakable brand that shines through in every one of the watches they offer.