Caring for Your Watch

Luxury watches can last a lifetime and even for generations. However, in order for your watch to last, you need to take care of it properly. There are many different aspects of watch care, including storage, protection and servicing.


Watches should be stored in moderate temperatures. If it is too hot, the battery life may be cut short. If it is too cold, the watch may not be able to keep time accurately. Your watch should be kept in a soft cloth, face up.


Your watch should never sustain hits or blows of any kind. Before engaging in any sports activity, you should remove your watch, since it is not meant to endure such extreme stress. Damage resulting from sports activity is considered “excessive wear and tear” and will not be covered by our warranty.

If your watch is not water resistant and your watch comes into contact with water, wipe off the water immediately. Be sure to remove your watch before entering a situation in which it could get wet.

If your watch is water resistant with a rating of less than 50m, this means that it can withstand contact with water, but not water pressure. Such watches should not be worn when you are around water.

If your watch has a water resistance rating of 50m or more, then it can withstand water contact and pressure, but please be aware that it is protected only from small amounts of water and exposure. Continuous exposure and water pressure will eventually penetrate the watch.

Note that even if your watch has a rated resistance to water depth and pressure, the rating applies to a watch that is lying still in the water. When you wear a watch on your wrist underwater, there is more pressure than if the watch would simply be placed there.

A general guide to water resistance ratings in meters:

Sometimes watches are rated in units of ATM, which refers to the standard atmospheric pressure on land. Simply being underwater requires 2 ATM, and for every 10 meters below the surface, an additional 1 ATM must be added. This gives us the following guidelines:

An additional point: If your watch has a leather band, you should try your very best not to get it wet. Leather doesn’t like hot and wet conditions. We would even recommend that if you wear cologne or perfume, you remove the watch before applying the liquid, until the perfume or cologne dries.


No matter how fine your timepiece is, it will require servicing. A watch that is worn daily should be serviced every 3 years. If you wear your watch only once in a while, you can wait longer between servicings. A telltale sign that your watch needs servicing is when it no longer keeps time accurately. Servicing your watch is important, because this will extend its life. Moreover, it will help protect your watch — for example, if your watch isn’t cleaned properly, dirt might clog the reverse side of the watch, and allow water to come in.

In general, you should refer to your watch manual for guidance. Each watch is different and has its own requirements. The manual should explain how to care for your watch and make it last a lifetime. Note that you should never open your watch on your own; give it to a qualified expert.