For some reason, there are a lot of questions out there on the internet like “Does Movado make luxury watches?” and “Are Movado watches good?” So we thought we’d step in and answer those things right out of the gate.
Yes, Movado makes luxury watches. Yes, they’re very good.
There, that should be the end of that, don’t you think?
We love Movado watches. We love their out-of-the-box design philosophies, we love their functionality, and we love their high-quality build and durability.
So take a seat and join us for this little love letter to one of our favorite watchmakers. By the end, perhaps you will also be a newly-converted Movado lover.
Let’s start with a bit of history.
Movado means “always in motion” in Esperanto, and it’s an apt name on several levels. The designs speak to motion, they’re on the wrists of men and women all around the world, and the company itself has made some major moves since its inception.
It all started way back in 1881 when founder Léopold Achille Isidore Ditesheim started a company named LAI Ditescheim & Freres SA in the Swiss town La Chaux-de-Fonds. We know, that’s a lot of mouthfuls. Perhaps the company’s top brass knew it too, because in 1905 they officially changed the name to Movado.
Movado established a legacy of producing beautiful timepieces over the next 78 years until, in 1983, they were purchased by North American Watch Corp and the headquarters were moved to the USA.
As a dramatic side note, North American Watch Corp was owned at the time by a Cuban-born man named Gedalio Grinberg. Mr. Grinberg came to America as a Cuban refugee fleeing Fidel Castro’s Marxist Revolution in 1960. You could say that he was movado as well for a while there.
Since then, Movado has enjoyed resounding success with their watches while remaining headquartered in Paramus, New Jersey.
Something that gets commented on a lot are the price points of Movado pieces, and it comes from both sides of the aisle.
When you consider that a lot of people are perfectly content with, ahem, cheaper watches purchased from mall kiosks, department stores, and novelty shops (we’re not throwing any shade here, promise), it’s easy to understand why many would consider watches that cost hundreds of dollars an expensive investment.
On the other hand, watch collectors are a special kind of people. They recognize beauty in design and craftsmanship, and often feel an almost insatiable hunger to own the most wonderful and coveted timepieces for themselves. This is, of course, the realm where we live and breathe. The way a finely set crystal reflects the light, the smooth sweeping of a second hand powered by a brilliant movement that could only be designed by a true master of their craft...oh, where were we? Ah yes. Watch collectors.
A luxury watch collector will often spend 4-or-5 figures on a new piece for their collection. Tens, sometimes even hundreds of thousands of dollars can be spent on a luxury watch. So when these collectors see a relatively low price point on a Movado watch, they sometimes mistakenly write them off as non-luxury timepieces.
Of course, a true watch collector knows just how wrong that is. Movado watches are beautiful and brilliantly made. Their look is eye-catching, to say the least, and they can be a statement at any occasion. They are luxury in every sense of the word, if maybe a little more accessible form of luxury.
Here, let’s look at some examples.
Just look at this watch. Fashion through minimalism, luxury in design. The pitch black dial is mesmerizing, and the dark silver hands are barely there, like shadows dancing in the middle of the night.
See that dot at 12 o’clock? That’s The Dot, a signature hallmark of Movado aesthetics. You’ll be seeing that dot a lot when you go on your Movado journey, but you’re not going to see it anywhere else. That’s because this watchmaker is unique in every sense of the word, and their watches are some of the most recognizable out there. It’s the same as the way you know a Rembrandt when you see one, or a Mozart when you hear it.
The Sapphire series features sapphire crystal, and the rubber strap matches the look and fits comfortably on the wrist.
There’s nothing subtle about the luxury on display here. Gold toned everything, including the signature dot, and a dial that looks like a sea of gems. That dial is actually made out of dozens of champagne colored Swarovski crystals, like a sculpture built for a gala at the queen’s palace.
This is certainly not a watch you wear if you’re just looking for a quiet night out without any interruptions. This is a watch you wear proudly. Something you put on your arm as a channel for all that pent up Leo energy you’ve got coursing through you. A magnet for lots of compliments and oohing and aahing to which you can reply “thank you so much” without so much as a glance of acknowledgement.
We put this on here to show that Movado can do utility chronographs when they feel like it. Of course, it’s still going to be fashionable as heck.
With this piece, we get another all-black aesthetic with shocking laser blue accents on the dial and 3 subdials. The Dot is almost eerie in the way it seems to be looking at you. The controls on the side flow with the look and offer all the functionality you would expect in a chronograph, and the synthetic black band is built to last under any conditions.
Get the Movado Bold Black TR90 Chronograph for 37% off. If these watches have whet your appetite for the Movado approach to fashion and luxury, we’ve got good news. Our catalogue is currently packed with beautiful pieces!
Remember, Movado means “always in motion,” and the motion you should be making right now is clicking here to browse our current selection.