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Heeding to the company’s Formula 1 racing roots, TAG Heuer watches really live up to their motto: “Don’t crack under pressure.” From the impeccable Swiss craftsmanship to the variety of instantly recognizable designs, TAG Heuer watches run fast and loud while always being exactly on time. TAG Heuer watches are known for their pedal to the metal racing-inspired watch designs, but these luxury masterpieces are sure to inspire and entice even the most ardent luxury watch collectors around the world. Shop our expansive collection of authentic TAG Heuer watches.