Let's Talk About Seiko

Posted by Chris on Friday, June 11, 2021

If you’re familiar at all with the so-called “quartz crisis” of the 1960s and ‘70s, then you’ve definitely heard of Seiko. Of course, what was a crisis for the Swiss watch industry could easily be called a quartz revolution by consumers around the world. 

If you’re new to Seiko, here’s the skinny: Seiko is Japan’s premier watchmaker. They’re known around the world for producing high-quality watches at very affordable prices. This is mostly due to the company having the means to produce every individual component of their watches in-house. The movements are also developed by the company, many of which can rival much more expensive Swiss movements.  

They even make their own crystals using a proprietary substance called “hardlex,” which sits somewhere between mineral and sapphire in terms of hardness. That’s not to say they don’t also use sapphire crystals on some of their higher end pieces, but the in-house production of hardlex makes their watches even more affordable. 

To say that Seiko watches are popular is a massive understatement. Because of their incredibly varied catalogue and their eagerness to try new things (they once made a watch that also contained a drum machine inside of it), the brand has become a darling for both enthusiasts and casual watch folks alike. 

The community has a wide variety of nicknames for the watches, so it’s not uncommon to see people talking about their “turtle (the Prospex SRP77x)” or their “orange monster (SKX789)” in watch enthusiast forums across the internet. 

Seiko’s sister company, Grand Seiko, was created to rival the likes of Omega watches and Rolex watches, and generally features more conservative, but incredibly beautiful, designs with a mind-blowing quality that can easily match or maybe even surpass any of their Swiss counterparts. 

Let’s take a look at 5 of our favorite and unbelievably affordable (for the most part) Seikos from the WatchMaxx catalogue. 

The Champagne Dial Steel Women's Watch


This champagne dialed beauty is proof that opulence and luxury can also be affordable. The dial is so crisp and pristine in its champagne glory that you can almost feel the bubbles hitting the back of your throat.

The famous Seiko quartz movement keeps everything on time down to the second, and the build quality is sturdy and meant to last. If you're looking for the perfect women's watch to show off your glitz and glam, then pop the cork on this one.

Get your Seiko Champagne Dial Steel Women's Watch today and save 54%.

The Seiko 5 Blue Dial


The Seiko 5 is iconic for a reason. It's a unique design that carries with it a legacy of sturdiness, dependability, and an aesthetic that is pretty much universally loved.

This particular Seiko 5 is distilled down to the core elements of the series. The crown is at 5 o'clock, the date window is at 3, and it's powered by Seiko's spectacular automatic movement. On the back of the case, an open hearted design lets you see into the mechanical workings of the movement in what is an incredibly mesmerizing display.

Get your Seiko 5 Blue Dial today and save 31%.

The Prospex Automatic Black Dial (Men)


When you hear a Seiko fan talk about the legendary “turtle,” this is the design they’re talking about. Well, an evolution of it at least. The beloved nickname comes from the rounded, non-threatening design of the large case and the way it resembles a turtle shell. 

This particular Prospex really knocks the look out of the park with its deep black dial that rejects the light like black hole floating in the middle of the cosmos. The luminous hands and markers stand out in a way that’s impossible to miss, and the steel bracelet completes the heavy duty look. 

Speaking of the look, this watch sports a 44mm case diameter and looks like it’s gigantic. However, in reality the rounded contours allow it to sit so comfortably on the wrist that you might forget it’s there. Well, except that you’ll be spending so much time looking at it, of course. 

Get your Seiko Prospex Automatic Black Dial today and save 55%

If you feel you’re ready to jump into the world of Seiko, check out our full Seiko catalogue and find the perfect piece to add to your collection. 

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