Let's Talk About Seiko

If you’re familiar at all with the so-called “quartz crisis” of the 1960s and ‘70s, then you’ve definitely heard of Seiko. Of course, what was a crisis for the Swiss watch industry could easily be called a quartz revolution by consumers around the world. 

If you’re new to Seiko, here’s the skinny: Seiko is Japan’s premier watchmaker. They’re known around the world for producing high-quality watches at very affordable prices. This is mostly due to the company having the means to produce every individual component of their watches in-house. The movements are also developed by the company, many of which can rival much more expensive Swiss movements.  

They even make their own crystals using a proprietary substance called “hardlex,” which sits somewhere between mineral and sapphire in terms of hardness. That’s not to say they don’t also use sapphire crystals on some of their higher end pieces, but the in-house production of hardlex makes their watches even more affordable. 

To say that Seiko watches are popular is a massive understatement. Because of their incredibly varied catalogue and their eagerness to try new things (they once made a watch that also contained a drum machine inside of it), the brand has become a darling for both enthusiasts and casual watch folks alike. 

The community has a wide variety of nicknames for the watches, so it’s not uncommon to see people talking about their “turtle (the Prospex SRP77x)” or their “orange monster (SKX789)” in watch enthusiast forums across the internet. 

Seiko’s sister company, Grand Seiko, was created to rival the likes of Omega watches and Rolex watches, and generally features more conservative, but incredibly beautiful, designs with a mind-blowing quality that can easily match or maybe even surpass any of their Swiss counterparts. 

Let’s take a look at 5 of our favorite and unbelievably affordable (for the most part) Seikos from the WatchMaxx catalogue. 

The 5 Automatic Gold Tone Stainless Steel Men's Watch

The Seiko 5 Automatic Gold Tone Men's Watch is the equivalent of slipping on a little bit of sunshine (that also happens to tell time). That warm yellow gold-tone on the stainless steel case and bracelet gives off a smooth, classic vibe that just feels right on your wrist. The gold dial keeps things seamless with its straightforward stick markers and hands, plus that handy day-date window at three o'clock. And check out that little 'Seiko 5' shield – it's like a quiet wink that says, "Yep, I'm powered by a reliable automatic heart." It’s the kind of watch that doesn’t shout, but definitely has a confident gleam that pulls it all together.

Get your Seiko 5 Automatic Gold Tone today and save big. 

If you feel you’re ready to jump into the world of Seiko, check out our full Seiko catalogue and find the perfect piece to add to your collection.