Dark Side of the Moon

The sub-collection’s name is a reference to the first Speedmasters that were taken to the moon on the famous Apollo 11 space mission and that all the watches are made of black ceramic. Black ceramic is truly a revolutionary material in watch making. A couple of decades ago if you wanted a black chronograph it would be made of stainless steel covered with black paint. Often this paint would chip and in general this watch was...

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The TAG Heuer Monaco 1969 reissued. Back to our roots.

Launched simultaneously in Geneva and New York on 3rd March 1969, the Heuer Monaco was the first square, water-resistant automatic chronograph watch in the history of Swiss watchmaking. Named by Jack Heuer following the Monaco Grand Prix (for which TAG Heuer is still a partner), the watch represented a complete break from the aesthetic codes of traditional watchmaking, with its large square case, metallic blue dial, bright red minute hand, domed plastic crystal and, most notably, its crown positioned on the left which, at the time, meant that the watch did not need...

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Stainless Steel vs. Titanium

Over the past decade a new metal has come to the market of metal watches, this metal is titanium. This is not surprising after all titanium is 30% harder than steel while weighing only about half. This metal has become increasingly popular with sports and diver chronographs because it is waterproof and it does not corrode even in the harshest conditions. Additionally, some wearers may feel a discomfort after wearing a chronograph for a long time. Titanium which is hypoallergenic resolves this issue. Unlike stainless steel titanium is a non-reactive metal. Practically, this...

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The Tag Heuer Carrera Calibre Heuer 01

New case, new construction, new design and new calibre.  Presenting the TAG Heuer Carrera - Heuer 01. A Manufacture chronograph symbolically christened the "Heuer 01" in honor of the founder, Edouard Heuer. "01" because it represents the markedly horological development of the calibre 1887, on which the backbone of the new...

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Swiss watches vs Japanese watches

Historically Swiss watches were considered the best watches. However, during the mid-twentieth century a new country emerged as competition to the Swiss monopoly. This country was Japan. In our times whenever a consumer wishes to purchase a high quality watch generally it is made in Switzerland or Japan. Often the consumer hears that Swiss watches are the best. For certain they are usually more expensive. Top luxury brands like...

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